Strays design team

Strays was built for the kind of products that don’t fit neat boxes. We work as an embedded team across product, interface, and brand to help ventures and visionary companies make complexity usable and build products people love. We specialise in AI, robotics, mobility, sustainability and health.

Former IDEO. Senior teams. Experienced across the US, Japan, Germany, and China. Engaging globally. Expandable through a trusted network of collaborators.

Our Expertise

Industrial Design

Our product development is cemented in human-centered design and rapid prototyping, driving innovation through continuous iteration. We navigate broad exploration while integrating regulations and limitations into our briefs.

Brand Design

We specialise in crafting unique identities rooted in the essence of your brand. We turn you from an unknown underdog into a charismatic champion—all while staying true to your business' identity.

Interface Design

We design, test, and build software experiences through a human-centered lens. We guide you and your team through quick iteration rounds, insightful user feedback sessions, and exciting prototypes until your software is ready to ship.

Experience Design

We create seamless, intuitive, and emotionally engaging interactions across products, services, and environments. By focusing on how users feel, think, and behave, we design experiences that meet user needs while driving business objectives—ensuring meaningful connections at every interaction.