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Attune is a hormonal health tracker that invites users to discover the relationship between their skin and overall well-being, created in partnership with Shiseido’s R&D team.
_Industrial Design _Brand Design _Interface Design
Partnering with Softbank to design a unique brand identity for Satto, a new generation of accessible and user-friendly AI agent
_Brand Design
A modern UI system for Videoray’s remotely-operated underwater robot (ROVs).
_Interface Design
A portable chair and brand identity for Ikou, fostering inclusivity for children with extra support needs.
_Industrial Design _Brand Design
The UX vision for the electric F-150, shaping the future of Ford’s most popular vehicle features.
_Experience Design _Interface Design
We partnered with Outpost to reimagine their flagship binoculars for both astronomy and birdwatching, focusing on a more cohesive, elevated experience.
_Industrial Design
Otsuka packaging is sooo coooool. Damn coool. Ok, enough text yet? Not quite, how about now? Yes, now we got enough.
_Brand Design _Packaging
Reimagining Japanese sake culture for Kinmi by blending tradition with modern appeal for a global audience.
_Brand Design _Packaging
We reimagined IKEA’s retail experience for millennials and single households with their first urban Tokyo store.
_Experience Design
Shades: an AR headset integrated into the in-car entertainment system for passengers in Bentley’s new electrified vehicle.
_Industrial Design
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We are a product and brand design studio partnering with ventures and tech startups around the world.

Ongoing and recent Clients
Ongoing and recent Clients
Ongoing and recent Clients
Ongoing and recent Clients
Ongoing and recent Clients
Ongoing and recent Clients
Ongoing and recent Clients
Ongoing and recent Clients
Ongoing and recent Clients
AI Assistant
Partnered with the CEO of Satto, a SoftBank-backed AI startup, to develop a brand system for their AI assistant, designed for freelancers, employees, and students. The product is set to launch in 2025 in the Japanese market.
Tokyo, JPN
CONFIDENTIAL
Autonomous Helicopter
Partnered with the Product Director of a leading autonomous helicopter startup to design their first cockpit. For over a year, we acted as their product design team and developed the console and HMI alongside their engineers and DFM partners.

“Strays provided the perfect blend of exploration and execution. They were my creative sounding board, my design intelligence, and partners who helped me bridge the gap from ‘what-if’ to product launch. With a great sense of what we needed, they skillfully pushed the work into new territory.”

— Director of Product, Zeke Markshausen
Los Angeles, USA
Underwater Robot
Collaborated closely with the CTO to design and develop VideoRay's first in-house user interface for their cutting-edge underwater robots. Delivered a functional prototype and a comprehensive UI system that enhanced the user experience and operational efficiency. VideoRay was successfully acquired by BlueHalo in 2024, marking a significant milestone in the company's growth trajectory.
Philadelphia, USA
CONFIDENTIAL
Supersonic Airplane
We worked closely with the Sr. Director of Design and the internal team to shape the passenger experience and interior of a new supersonic airplane. We led the process from early design language exploration down to detailing aspects over two years, balancing ongoing engineering requirements and FAA regulations.
Colorado, USA
Sustainable Materials
Partnered with Jacob and Frederik Moesgaard from AM Denmark on a long-term initiative to envision sustainable car accessories for legacy brands like Audi and BMW, helping them meet European sustainability goals. We designed and developed a lineup of 12 products for everyday use, with a focus on EV applications.
Copenhagen, DNK
Our expertise comes from our ongoing engagements with Fortune 500 companies - with a focus on mobility, robotics, sustainability and health tech.