You're building something the world hasn't seen before.

We make it obvious, buildable, and most of all, human.

Product Brand Interface

A breath-based wellness device that tracks hormones and now shapes how Shiseido develops future health tech in its R&D pipeline.

Brand

An AI-powered productivity assistant with a clear brand that gave SoftBank emotional presence and credibility in a new product category.

Videoray OS
Interface

A clean interface made an underwater drone platform used in inspections feel learnable which helped drive adoption and acquisition success.

IkouIkouIkou
Product Brand

A modular seat that normalized inclusion in school, home and public life by making mobility for children with disabilities feel possible and dignified.

Ford F150 E
Interface

Ford's first electric pickup comes with new possibilities. The UX vision brings all of it into one experience without losing what makes it feel like a real truck.

Product Brand

A premium binocular designed for stargazing and the outdoors that brings quality and new energy to a stagnant optics category.

Experience

We reimagined IKEA's retail experience for millennials and single households with their first urban Tokyo store.

Bentley ARBentley ARBentley AR
Product Interface

Shades: an AR headset integrated into the in-car entertainment system for passengers in Bentley's new electrified vehicle.

Strays works as an embedded team with startups and visionary companies across product, interface, and brand.

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Our experience stays sharp through hands-on work with Fortune 500 teams in mobility, robotics, sustainability, and health.

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